Why website for mobiles Increase Your Revenue?
The vast majority of modern market researches points at the fast pace of the growth that the mobile devices market shows. As of 2016, 2 billion people access the internet from their mobile devices rather than PC or laptops. The critical point was achieved in 2013 when mobile internet users left behind their “stationary” competitors.
The number of applications available for purchasing on Google Play is narrowing the 2 million mark and Apple App store is not lagging behind. This is a huge audience and reaching them is the key to the success of your business. So how does a website optimized for a mobile device user increase your revenue?
Better UI and UX.
We usually set user interface and user experience as our top priorities when developing an application and structuring sites. Nowadays applications are simple, convenient, and easy-to-use. This is why they attract mobile device users, who want simple functionality, easy access to information, and straightforward ways to initiate the transaction when needed.
A properly optimized web site will have all the functions and allow users to gain access to the core site functionality. At the same time, UI for a mobile user will be much lighter and simpler. It will highlight the most important ways of interacting between a customer and company.
While most of the marketing methods fail flat when conversing the audience into actual clients, mobile applications and web sites often offer a complete course of interaction, from introduction of the product to purchasing it directly from the mobile device. If all the important aspects meet (the quality of the product, price, brand, etc.), the conversion beats other marketing channels.
Both the mobile application and website should lead the customer from the presentation of the product to an easy purchasing process. If everything is done correctly, the revenue will increase dramatically. Numerous companies and even small businesses made a huge leap in their sales right after implementing mobile applications and better websites in their marketing plans.
Expanding the audience.
2 billion users – a number that should shake you up. Just listen to how it sounds, 2 BILLION potential customers looking at their mobile device screens right now while you are reading this article.
One of the best things about mobile applications is the scalability of the projects. The application may start slowly, but with continuous support and constant maintenance it will grow you audience. Even a small business might be interested in getting in touch with the audience outside of their “homeland”. Who knows, maybe in a couple of years they will become your clients?