The latest huge deal that shook the world was the purchase of WhatsApp by Facebook for about 16-19 billion USD. This market is huge with 800 million monthly active users of Facebook messenger only and more than 700 million MAU on all other messenger services.
Chatting with friends and finding a date VIA chat-based mobile applications are seemingly the most favorable activities for mobile device users. In our modern world we have little time to spend with relatives and friends and we make up for it by chatting on mobile devices.
A Solid Marketing Platform
Chat-based mobile applications often evolve into powerful marketing tools interesting to many big brands with huge marketing budgets. With more than 67% of registered users checking their chats right after waking up, chat-based applications provide large active audience.
Around 12% of mobile device owners choose chat-based applications as their main method of communication. While this number does not amaze, when compared to 39% choosing social media, it is massive. The number of chat-based apps is steadily growing over years with the overall progress of technology.
Do You Want an App Like That?
Our team has strong knowledge of building chat-based applications and we know how to make these applications look good. Our approach is always individual and we will follow your instructions closely. At the same time, we try to deliver the best experience for end-users of our products!
We try to maintain simplicity of the applications while implementing the mainstream features. When projecting a chat-based application, the list of features is the main point of discussion. An application should be simple, provide easy-to-use tools and features. At the same time, it should be versatile enough to keep the end-users interested.
The most commonly used features are:
- Group chat – useful for corporate applications and social projects.
- Media sharing tools. Sending pictures, animations, and videos is very popular.
- Push notifications. This is more than important for a chat-based application.
- Status bars that notify users when someone is typing or idling.
The list can go on forever. Do not get overwhelmed by the amount of possibilities. The right set of features, not the quantity, delivers the best user experience.